LUMIFY EYE DROPS

LUMIFY is the redness relieving eye drops that work astonishing well and come from the trusted eye care experts, Bausch + Lomb. The eye drop has become a popular morning routine staple among beauty enthusiasts. The “Real Talk” campaign tapped into influencer culture and trends from DTC beauty brands by hearing the brand love directly from the people who use it. For the first time, the campaign brought the brand outside and introduced sun-kissed photography, conversational dialogue and an organic handwritten typography.