BROADCAST
DIGITAL VIDEO
ART DIRECTION
PHOTOGRAPHY
OOH

Director: Christine Yuan
Photographer: Joelle Grace Taylor
Agency: BARKER
My Role: Senior Art Director

MAIDENFORM

M is Maidenform’s cheekier, sassier younger sister, designed for a younger woman who craves its soft, yummy fabrics, and loves that it can double as outerwear. The first launch coming out of a year long repositioning for the bra and shapewear giant, the M campaign–Extra with a side of Extra–invites women to indulge in a deliciously over-the-top experience that goes beyond your average bra and underwear ad. The maximalist campaign included a custom track with rapper Princess Nokia called, “Tasty Delight.”