M BY MAIDENFORM

Say hello to M, the cheekier, younger sister of the heritage intimates brand, Maidenform. The new line of intimates aimed to target a younger consumer who values self-expression through fashion. The product’s key feature is its ultra soft and stretchy cotton fabric. It inspired a whole brand identity full of bright, delicious colours, yummy copy and a buffet of graphical elements like an extended typeface, dynamic patterns and cheeky stickers.