LUMIFY EYE ILLUMINATIONS

Bausch + Lomb enter the skin care space with a new line of products that are designed specifically for the sensitive area around the eyes. LUMIFY Eye Illuminations consists of a micellar cleanser, lash and brow serum and a brightening eye cream. Leveraging Bausch + Lomb’s scientific rigor and eye care expertise, the launch campaign balanced science and beauty with a clean/light color palette, macro photography, ingredient textures and poppy product animations.