STILLHOUSE WHISKEY

Stillhouse is the spirits brand that embraces adventure, and in 2021 they were made the “Official Bourbon of the Daytona 500.” The brand showed up at the iconic racing event in 3 locations: the Daytona Hotel, inside the arena, and the festival campgrounds in the centre of the track, where thousands of fans view the race. The activation included a branded RV wrap, custom merchandise, two concession stands designed as a “Stillhouse Airstream” and “Stillhouse Camper,” vintage gas station pumps that dispensed shots of whiskey/bourbon, and even a Stillhouse bear mascot who directed attendees toward our drinking stations.